“JUICY COUTURE” ACTUALLY MEANS SOMETHING NOW.

“The people who work at Vetements don’t really wear designer fashion—a lot of these are the labels they wear all the time.”- Demna Gvasalia

Ding! Ding! Ding! Finally! FI-NA-LLAYY! Ladies & gentlemen, we are now in a gorgeous, undeniably democratic fashion era; where pushing the idea of Couture as we (used to) know it by embracing the idea that your Levi’s, Schott, Reebok, Canada Goose and Dr. Martens to name just a few are recognized as da shit, Haute Couture style.

Rien de moins. 

And why the hell not?! We’re only a begazillion out there to wear these clothes day in and out. Maybe we’re on to something. And maybe the bros behind this awesome new line get it. Like really get it. Look at the name they gave it… Exactly.

SUBVERSIVE AS FUCK.

We love.

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Ze Polaroidz: Vogue.com

 

#waisthighstilettobootsanyone?

#yesyesthisismenswear


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