SAY THIS OUT LOUD 3 TIMES: SAINT-TROPEZ, SANDRO PARIS. Get it?! We sometimes really crack ourselves up… Let us add another city to our frivolous fun, New York. You know you’re there when you see the statue of liberty in the background.

We love a super simple ad. B&W. Perfect lighting. Effective.

Now let us look closer at the clothes. That was the point, after all. Oversized (we no longer call it “boyfriend”) coat. Crispy fully buttoned up white shirt. Notice how the top part of the left panel closes over the collar; a mistake? We think not.

And finally, the mannequin’s hair. Short and free flowing. Love.

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